We all are Sales Person. Yes, don’t be surprised with this statement. All the time you argue with someone on some topic you are selling.
What am I selling when I argue? I know you might be having this question in your mind.
You are selling yourself. You are selling your thought to someone.
Now that this is clear, I hope you are a bit relaxed on making a sale.
You are making a sales pitch, every time you in call with a prospective client or writing an email or writing a blog post with an offer, or writing an opt-in page.
My suggestion would be to start writing your blogs or opt-in page yourself. You might find it tough in the beginning but as and when you write new contents it will be clearly visible how easy it was.
Sales Feels “Disgusting”
We hear this one a lot. You feel uncomfortable when your talk reaches the pricing part. You don’t want to force anyone into a decision as you think this might have a bad impression on your customer. You think your rates are too high whereas in actuals people are ready with their cash to pay. But if you don’t display confidence then it has a negative effect on the customer.
I’m going, to be honest with you. This is one of those things that gets better only with practice. But the good news is, you don’t have to be on the phone with a prospective client to get that practice time in.
Instead, use the technique self-help gurus have been advocating for years: Look in the mirror and talk to yourself. Practice saying your rates out loud. Practice how to smoothly & transition from discovery to a sales pitch. The more you do it, the more natural it will sound, and the less uncomfortable you will feel when on a real call.
Change your Mindset
There will be some product which you yourself would have tried and would have experienced a good result. This product might not have been cheap. For a while let’s think that you are not selling this product but instead were simply chatting with a friend about the incredible new product that was going to change their life? You’re helping your friend to improve by sharing your experience with this new product. Agree?
That’s exactly how you should think about selling your programs. You’re not trying to get your prospective client to spend money. Instead, you’re offering a solution to their problems. You’re genuinely helping them to overcome some obstacle or making their life or making business easier.
When you can turn your thinking around from “sales” to “helping” you’ll find it’s much easier to have the sales talk.
Follow Up. Don’t hesitate
Most clients won’t say yes as soon as you ask them, and truth is that they might say even with the second. But good salespersons know that many sales can be closed if you simply take the time to follow up. Send a quick email and invite your prospect to:
- Schedule follow-up calls to answer their queries
- Share some of your products testimonials
- If you think there are some other products that you think will help their business which you are not selling, do suggest it to them. This will create a trust.
- Finally, keep in touch with the customer even without letting them know that you are selling something.
The last line mentioned above is very important. Do not try to bug your customer with your product. After some time, you will realize that they are not going to buy your product very soon. So instead of keeping on sending them product-related emails just send them some good morning messages or some interesting topic of their choice in WhatsApp message or email.
I learned this tactic from a private cab driver when I had gone on holidays. While talking to him I had just mentioned that I might be coming again to the end of the year.
He didn’t try to sell himself at that time. I was expecting him to say to hire his cab whenever I come back. But to my surprise, he didn’t. I thought maybe he was an introvert and hence was not selling himself.
Next day morning, when I was back home I saw his first message. He had sent a good image of “Good Morning” message. I was in hurry to leave to the office so I didn’t reply.
Again next morning and consecutive every morning I started receiving his messages even though I was not replying. After a week, I too felt bad that I was not replying to him and started forwarding the good morning messages that I was getting from other friends to him.
Now, this has become a daily activity. This way he has ensured that without selling himself, he has made a client for a lifetime. There is no way I will hire some other cab service whenever I visit that place again and will also share his details with my friends.
Don’t let that old “I’m not good at sales” thinking get in the way of making a real difference in people’s lives, and in growing your business and your profits.
“We all have tremendous potential, and we all are blessed with gifts. Yet, the one thing that holds all of us back is some degree of self-doubt. It is not so much the lack of technical information that holds us back, but more the lack of self-confidence.” — “Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!”
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